Krusty Krab Rebrand

For this project I was tasked with choosing an existing restaurant and rebranding it for the modern era. I chose to do the Krusty Krab as it would offer some creative possibilities and interesting challenges being a fictional establishment. I started off by redesigning the logo making it look like the signature Krabby Patty for easy recognition. From there i designed a business card, envelope and letter head.

For the second part of the assignment I made a design for a Krusty Krab food truck and menu board to go with it. For the food truck I used recognizable graphics using Squidward's window to the kitchen as the serving window and making a graphic of his boat. For the back side fo the truck I illustrated the Krusty Krab kitchen with recognizable elements from the show. The Krabby Patty logo sits atop the truck.